In an increasingly secular society, advertising and favourite brands have the iconic status once held by angels and shepherds.
Now the holidays are upon us, and our team decided to visit the most Christmassy part of London – Winter Wonderland, to explore with people those brands that mean Christmas to them. Interestingly, retailers are as iconic as favoured FMCG brands.
In spite of growing prominence of discounter brands such as Aldi or Lidl, this Christmas it’s M&S and Waitrose that are capturing the emotional heartland of Christmas, for many.
Please click through to see if our ‘Winter Wonderlanders’ share your perspective on the brands that make Christmas magic….
If you’d like to speak to us how to make your brand stand out and be more compelling for consumers (and not only during Xmas) please contact April or Emma via firstname.lastname@example.org