Congratulations to BHF on their innovative breakthrough campaign: ‘Heart Disease is Heartless’


This highly emotive TV and cinema ad won the September/October 2015 Thinkboxesaware for TV ad creativity. We’re proud to be part of such a great team. Our research, in partnership with British Heart Foundation, and their agency DLKW Lowe identified a need to convey the sudden and unexpected devastation of heart disease – how it can strike without warning, tearing families apart.  

Breathe Research’s creative development research highlighted the power of emotional response to this route, making it the right choice to give people the emotional wake up call they need around heart disease. It’s a tough and direct execution, which has been brought to life with great sensitivity. As always, great to work with a client/agency team who are innovative, focused on great ideas, and not afraid to make brave decisions.